We are dedicated to crafting solutions that not only address today's challenges but also anticipate tomorrow's opportunities. By leveraging cutting-edge technology and deep industry knowledge, we create lasting value, inspire growth, and shape a future where progress knows no bounds.
Our vision is to create and grow category-leading brands on a global scale. Explore our story, discover our innovative products, stay updated with the latest announcements, and let us welcome you to a world where quality and excellence are at the heart of everything we do.
Our story began in 2005, at a time when e-commerce was just finding its feet in the UK and Europe. With a bold vision to revolutionise how people access health and wellness products, we launched our first website, bringing premium supplements from the US and around the world to customers in the UK. What started as a simple idea soon transformed into a powerful movement.
As demand for quality wellness solutions grew, so did we—expanding rapidly into Western Europe and later into the Nordic region. For the first few years, we partnered with leading global brands to deliver trusted products across borders. But we knew we were destined for more.
Driven by the desire to create something extraordinary, we took a leap of faith and began crafting our own brands. After exploring various categories, we found our sweet spot in Vitamins, Minerals, and Supplements (VMS)—a field where we could make a meaningful impact. With relentless focus and an eye for innovation, we built brands designed to empower millions of customers across the UK and Europe to lead healthier lives.
Over the past decade, we’ve grown beyond our wildest dreams, breaking barriers and setting new benchmarks in the wellness industry. But we’re just getting started! With eyes firmly set on the future, we’re now taking our journey across the Atlantic, ready to bring our expertise and passion to the United States.
Our people are our greatest asset. Our operations span the globe, with our headquarters in Sevenoaks, UK, and additional offices in Hyderabad and Vadodara, India. We are also supported by a diverse team of talented professionals from across Europe and around the world. Together, we are redefining what it means to lead a healthier, happier life.
Empowering Health
Across the Globe.
United Kingdom
Germany
France
Netherlands
Italy
Belgium
Sweden
Denmark
United States
Ireland