
Digital Consumer
healthcare platform.
A pan-European leader in the VMS sector, renowned for its innovative, ingredient-focused products and standout brands backed by science.
BRANDS
The home of
trusted nutraceuticals
& pet care Brands
Our mission is to empower your health journey with high quality, science-backed vitamins and supplements crafted from premium ingredients. By providing trusted expertise, exceptional customer care, and products you can rely on, we’re here to support your well-being every step of the way.
We have been operating in the consumer healthcare industry for almost 20 years. We pride ourselves on providing customers with a comprehensive, one-stop shop range of affordable premium-quality health and nutritional wellness products for everyday consumption. Our customer-centric approach means we offer demand-led products with a focus on simplicity, accessibility and innovation with unparalleled customer service in many Countries across the World. We want to promote a healthier, happier world.
People-driven business, guided by
core values
.
Creative innovation, entrepreneurial leadership, and talent development are central to our growth.
Achievement
Over 20 years of global VMS experience!
We're among Europe's FT1000 fastest-growing companies!
Over 30m customers have used our products.
Diverse range of products for everyone in the family.
We operate in 12+ countries in the UK and Europe.
Global Footprint